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商品編號： 9-383-194 出版日期： 1983/06/30 作者姓名： Bartlett, Christopher A. 商品類別： General management 商品規格： 11p 再版日期： 2001/11/08 地域： United States 產業： Medical equipment and devices 個案年度： 1977 - 1977
商品敘述：
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI''s entry into the U.S. market. The company''s early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.
涵蓋領域：
Competitive strategy;International business;Market entry;Organizational culture;Strategy formulation
相關資料：
Case Teaching Note, (5-384-030), 13p, by Christopher A. Bartlett;Spreadsheet Supplement, (XLS155), 0p, by Christopher A. Bartlett
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